DB - Performance Marketing & Measurement
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Free Marketing Tools
Browser-based tools for PPC and marketing analysis. Everything runs in your browser — no data is uploaded or stored.
Break-even ROAS / CPA Calculator
PPC
Google Ads
Free
Find the maximum cost per acquisition you can afford and the minimum ROAS you need to hit your margin target.
GA4 Event Code Generator
Analytics
GA4
Free
Generate gtag and dataLayer push snippets for any GA4 event. Use presets for standard events or build a custom one.
Budget Pacing Calculator
PPC
Google Ads
Free
Check if your ad spend is on track for the month. See your daily budget remaining and projected end-of-month total.
DataLayer Inspector
Analytics
GA4
Free
Live monitor for window.dataLayer events. Push events on this page to see them appear in real-time below.
UTM Builder
Analytics
GA4
Free
GA4 channel-aware UTM builder — validates as you type and shows which channel your link will land in.
N-Gram Analyzer
PPC
Google Ads
Free
Find the most frequent word combinations in any search term report. Works with Google Ads, Microsoft Ads, or any CSV.
Safe Zone Checker
Creative
Social Media
Free
Upload a video or static creative and instantly preview safe zone guides for TikTok, YouTube Shorts, Instagram Reels, Stories, and Facebook Reels side by side.