Budget Pacing Calculator

Check if your ad spend is on track for the month. See your daily budget remaining and projected end-of-month total.

Inputs

Monthly budget Required

Amount spent so far

Current day of month

Days in month

How pacing is determined

On trackActual spend is within ±5% of (Budget ÷ Total days) × Days elapsed

OverpacingActual spend > expected × 1.05 — you may exhaust budget early

UnderpacingActual spend < expected × 0.95 — you may under-deliver by month end