DB - Performance Marketing & Measurement
Home
Blog
Projects
Career
Lab Tool
UTM Builder
GA4 channel-aware UTM builder — validates as you type and shows which channel your link will land in.
Quick Presets
Auto-fix (lowercase + spaces → dashes)
Google Search
Meta Feed
TikTok Ads
LinkedIn Ads
Newsletter
DV360 Display
Affiliate
Base URL
required
utm_source
required
— Where
utm_medium
required
— How
utm_campaign
required
— Why
utm_content
— A/B variant
utm_term
— Paid keyword
Advanced
GA4 Channel
Direct
Generated URL
Fill the form to generate a URL…
Copy
Clear
Show reference (GA4 channels, mediums, sources, best practices)